Game farms as sustainable ecotourist attractions

Abstract

The main goal of this research was to determine aspects that will contribute to the development of sustainable ecotourism on game farms. In order to achieve this, empirical research was done by means of a survey sample consisting of all the active members of the South African Game Farmers Organisation. There are a total of 1244 members, of whom 50 % (n = 622) were randomly sampled for the research. In the main findings of the research, aspects were identified that are developed according to the criterion for sustainable ecotourism. These aspects include natural/conservation/environmental considerations as well as cultural aspects, such as learning local languages. Aspects that are neglected include working closely with the local community to develop new products; developing partnerships and joint ventures in which the community has a significant stake; fostering the development of community-based tourism products by providing marketing and mentoring support; and considering using local entrepreneurs in the development of community initiatives.